With the number of active internet users growing amongst older generations and the average lifetime of the population increasing, there are more mature singles now than ever before.
Following significant investment in research into the online dating market, results show that there are over 1,592,000 potential over 50s online daters. With more disposable income (75% lie in an affluent socio-demographic band A-C1) and time on their hands, online dating is proving to be an increasingly popular method of meeting new people.
After conducting this research WLD decided to meet this demand, and announced that they successfully launched a targeted network exclusively for these individuals. This network specifically caters for the mature market and provides a community tailored to meet their needs, free from the inconveniences that come with sharing the site with much younger members. They also benefit from a tailored CRM programme and promotions.
Following the launch, the initial performance has been very encouraging and they expect this go from strength to strength as new members join these bespoke sites. Should you wish to find out more about this new network and the benefits that it could bring to you, please speak to us today, we will be happy to discuss this with you.